Below is my letter of Thanks to the Prime Minister and all those who have contributed to make my house what it is today. A house full of terror, a house full of fear and a house where my family cannot move, breathe or eat safely.
Thank you Mr. Prime Minister:
1. You hiked the prices over all the necessary commodities of our day to day life, making lives of hundreds and thousand of people even more miserable than it was ever before. You feel proud to say that we are a developing nation, please ask yourself that by hiking prices are you actually developing or destroying the Nation even more?
2. Where our security is concerned u still did not do anything at all, and your own ministers say that there has been no attacks on India for the past 31 months and that is commendable? So were we expecting more attacks to happen in these last 31 months which because it did not happen now seems to be an achievement of our National Security Team? However; our dear minister also mentioned there was only one attack @ Pune in Feb 2011, which brings the equation to 16 months and not 31.
3. Our taxes are used to feed Kasab and a whole lot of politicians
throughout the country, & our country men are Bombed @ Khao Galli. Now your ATS chief says we would get you the guilty, my question is “get the guilty” and do what? I guess they would also get the 5 star treatment that Kasab is getting till date, isnt it? Terrorists inside the jail are much safer than our countrymen outside. After everything is done and so many innocent people dead, whats the use of getting the guilty when at the first place our Intelligence Team failed to get a single tip about what was going to happen, is it that because there were no terrorist attacks for the past 31 months (which is a lie, its 16 months) our intelligence and all the others involved were too complacent with the security against the terrorists?
4. Three years ago Kasab was caught on Cameras red handed what else do we have to prove to hang him? but my countrymen are killed every time there is an explosion either within the country or on the borders of the country. Terrorists have been sitting and enjoying in our country for the past so many years, may it be Kashmir or any other part of the country. Why can’t we go ahead and do what the US did to take care of the ones who had ruined the lives of their citizens? It’s not that our ARMY is not ready to attack and take the entire terrorist nation by storm, its the POLITICIANS who are scared; “not of loosing the battle as it would make no difference to them, but the fear is of loosing their seats to the opposition who is no better than any other political party”.
Does any of the Ministers have any balls to act against terrorist organization or they will be like rats in holes while innocent people die like this every time some Motherfucker plants a bomb in my house?
Social Media is a fundamental shift in the new way we communicate, it has changed the way Brands communicate with their consumers and influencers. Today very few companies know and talk about Social Media in India, but my belief is that eventually companies would have to adapt themselves into this reality and “Companies who would leave Social Media Marketing out of their strategy would be left behind by their competitors”.
I decided to be a part of Social Media about a year and a half back, been actively involved in making Social Media strategies and executing them for the last 6 months or so.
The best part about Social Media Marketing is that Brands can get that Human Element – that emotional connect with their consumers into their marketing strategies which the conventional marketing cannot get, and this fascinated me even more in to the world of Social Media.
Brands can connect with their existing and future clients through Social Media, it gives the empowerment to its customers to tweet or post update and ask questions, post a compliment or a complaint and the brand would answer back almost real-time.
A good example of how brands who are on Social Media are more conscious about their reputation online.
Last week i was at a famous 5 star hotel for my cousins wedding reception, when we arrived we had a certain level of expectation in terms of service for the reputation that place had. Unfortunately though this time around our expectations were not met to a satisfactory level and i immediately grabbed my friends phone and posted a complaint on their Facebook page, to our surprise we got a response within a few minutes and a few minutes later the shift Manager arrived to sort out our concern. The experience we had thereafter was over whelming and we all left happy and full.
Lesson: “They didn’t solve our problem online, they took it offline with us and wowed us with the good old fashioned customer service”. Remember, we all are on Social media to connect and re-connect, sometimes its going to be good and at times it can be bad. Be prepared and be willing to acknowledge your mistakes, fix problems and help your customers. That would make your customer happy and that’s what every business should do. It doesn’t matter if your business is B2B or B2C, we all have customers and we all are customers.
Going back, If you don’t have a Social Media strategy in place for your business, you would be left behind by your competitors who have one. Social Media cannot replace the traditional media completely, but it helps to enhance and connect to your customers in a way you’ve never been able to connect before.
So go out there, and start connecting…
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